Stay-cation
A builder friend of mine, Paul Conrado sent out a direct mail advertisement asking “Why wait for a resort vacation when every day can be a relaxing get-a-way?” The clever mailer included a “Building Pass” in the form of a faux travel ticket inviting you to “transform your current residence into an ideal stay-cation destination.”
I am always impressed with excellence in marketing, but I also post this in my blog because I believe the remodeling business is a growth industry, particularly in areas such as Saratoga, Los Gatos and Monte Sereno. Today, many people prefer to avoid the security issues with travel and are deciding that personal/family enjoyment is what really matters in defining “luxury”. This is not about showy oppulence but wealthy homeowners creating comfortable living environments where they can spend memorable, quality time with close friends and family. They are also making the judgement that real estate is a good place to invest their cash.
