This past week I was immersed in three conferences for real estate professionals in San Francisco – all of which included discussions of blogging. I spent the morning of July 12th at Inman’s Agent Reboot and Monday afternoon at REBarCamp.
Engagement –The word that stood out to me at all three venues was engagement – the word applies to Facebook, blogging, corporate websites, home search, mobile technology and was even reflected in the different format styles of the conferences.
Gone are the days of personal agent branding, static agent billboard websites, and push marketing. Consumers are less interested today in an agent’s self promotion; the younger your clients, the more this applies.
Today’s Realtors need to learn the art of engaging friends and clients in a more friendly, indirect ways. Consumers are turning off to one-way broadcast efforts in favor of two-way conversations.
I thoroughly enjoyed engaging with leading edge social media, real estate technology and management experts; here are some overall highlights and impressions from last week:
Engagement at the Conferences– equally interesting to me was the format/style of engagement of the three events, which themselves are a metaphor for shifts in relationship between clients and real estate professionals.
What was thankfully missing from Real Estate Connect?
Other take-away buzz words from the conference are: HyperLocal, Mobile, Social, Real-Time, Community, Apps, Maps, HTML5, Curation, Consolidation, Integration…
Orchestrating a successful real estate conference must be like the fine art of using a chef’s recipe: having the right ingredients in the right proportions and sufficient spices (not too much so that the dishes are overpowered) to make the memorable dining experiences – managing chaos and encouraging serendipity.
Managing a creative and productive real estate office must be somewhat like herding cats (who don’t know if they want to be outside or inside) with very different personalities and skill set , but are lovable all the same and we would not choose to live without them.
Attracting friends who may become clients involves taking risks and engaging by authentically revealing your personality in such a way that others will grow to know you and trust you.
What do you think? Leave a comment. Engage in the conversation.
Rick Bonetti | APR Referral Network | 408-857-8800 | DRE#01237009